You are the SBD (Strategic Business Department) director for a company :: Business and Management Studies

You argon the SBD (Strategic Business Department) director for a company operating in the entertainment perseverance IntroductionWe are currently deciding to set up a subsidiary company which shallenter the debauched food industry. This report will realize a step by stepdetailed look upon what is to be done, to accomplish such a mission. Establishing ObjectivesOur main objectives are to be inline with those of the parent company,these areo Obtaining a market share of 15% during the first 3 years ofoperationo Cost cutting exercise shall increaseo To be customer orientedo To reach a 5% return on investmento To avoid a price warfare with the existing operatoro To provide a high quality service, ando To be a market leader. Planning the strategiesWhen planning the setting of the strategies, this move would bedivided into two parts. First we shall conduct the research andsecondly signifierulate the strategies form the research obtained.To obtain good strategies for the brass it is ve ry all-important(prenominal) toset up a good research team, as the strategies shall base themselvesupon the research.A SWOT analysis is an important factor to research, these are thestrengths and weaknesses, as rise as the opportunities and threats.o It has a parent company, it has recruited the top managemento Greenpeace societies might be at a disadvantageo It is shaped towards the fast food industry, having new technology, thus being at advancement over competitors.o Would have to face setup costs, cause of the present competitors.The PESTLE should as well as be conducted, these consist of Politicalaspects, Economic aspects, Socio-cultural aspects, Technologicalaspects, Employment aspects, and Legal aspects.o Political Malta currently joined the European Union thus we shall hold up by the common laws.o Economic the Maltese population consume quite a high percentage of fast food, thus we have a good landing in the market.o Socio-cultural nowadays a lot of families have b oth parents working thus, lunch or dinner is a busy meal or a meal grabbed from a take away.o Technological up to date computerized systems will be installed thus creating an upscale form competitors.o Employment our fast food organisation shall have top management employed within.o Legal legal issues shall be reviewed regarding recycling and littering.The strategies of the organisation shall be to extract healthy eatingand inform our customers, to target young children with their parents,we shall be investing in latest technology and most importantly weshall be setting a lot of promotion.